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Posters & Cards

In the digital information age, something as basic as a business card may seem old school. In fact, that 3.5-inch by 2-inch piece of heavy-duty paper is still your best opening line regardless of what a survey from the University of Kansas says.

There is no denying that posters continue to be effective – according to a study conducted in 2005 comparing computer screen text to printing text. Alshaali & Varshney found that the average person reads computer text between 20 and 30-percent slower than printed text. The study also showed that a website will be skimmed over in as little as 15-seconds where printed copy – on paper or poster stock – will be slowly absorbed as the reader becomes engaged with the message.

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